Two-story pop up during New York Fashion Week featuring 9 different brands (crocs, JD Sports, Container Store, etc.) throughout the space along with interactive moments.
Afterpay

NYFW Popup

Two-story pop-up during New York Fashion Week featuring 9 different brands (crocs, JD Sports, Container Store, etc.) throughout the space along with interactive moments.
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Afterpay
Afterpay
Afterpay
Afterpay
Afterpay
Afterpay
Afterpay
Afterpay
Afterpay
Afterpay
Afterpay
Afterpay

Responsibilities

Creative Design, Renderings, Project Management, Production Oversight, Installation and Implementation, Partner Oversight, and Budget Oversight.

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Collaborative Partners

B-Reel, Afterpay, Design and Operations teams

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‍Timeline‍

12 Weeks

Two-story pop up during New York Fashion Week featuring 9 different brands (crocs, JD Sports, Container Store, etc.) throughout the space along with interactive moments.
Two-story pop up during New York Fashion Week featuring 9 different brands (crocs, JD Sports, Container Store, etc.) throughout the space along with interactive moments.
Interior design of Arc’teryx SoHo store. Large-scale graphics stretching from floor to ceiling to create a factory scene.

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Acr'teryx SoHo NYC

Arc’teryx